Blog | How Robato Digitals Helped a Newcastle Retailer Boost Online Sales by 300%

25 Aug

Robato Digitals Team

How Robato Digitals Helped a Newcastle Retailer Boost Online Sales by 300%

In today’s hyper-competitive retail market, having a great product isn’t enough—you need the digital strategy to match. This is the story of how Robato Digitals helped a Newcastle-based fashion retailer go from stagnant online traffic to tripling their online sales in just six months.

If you're a local business wondering how to stand out and scale online, this Newcastle SEO success story will show you what’s possible.

About the Client

The client, a boutique fashion retailer located near Newcastle’s Hunter Street Mall, had a beautifully curated collection and loyal offline customers. However, their online store was struggling—minimal traffic, low conversions, and almost zero visibility in local search.

The Challenges They Faced

1. Outdated, slow-loading e-commerce website

2. No search engine optimization (SEO) in place

3. Poor mobile experience

4. Low product visibility on Google

5. High cart abandonment rate

Robato Digitals' Solution

✅ Step 1: Complete Website Redesign

We migrated their old site to a high-speed, mobile-optimized, SEO-friendly platform using our custom e-commerce development services. The new site focused on user experience, fast checkout, and responsive design.

✅ Step 2: Local SEO Optimization

We implemented a robust SEO strategy:

1. Targeted keywords like “Newcastle boutique” and “local fashion Newcastle”
2. Added structured data and optimized product titles
3. Submitted and optimized their Google Business Profile
4. Acquired local backlinks and listed them on Newcastle directories

✅ Step 3: Conversion-Focused Enhancements

We integrated:

Trust badges and reviews

Abandoned cart recovery emails

Limited-time offers with countdowns

Exit-intent popups to reduce bounce rate

✅ Step 4: Analytics and Iteration

With detailed tracking, we continuously tested and improved page layouts, button placements, and ad retargeting for better performance.

The Results

Online Sales Increased by 300%

Website Traffic Grew by 250%

#1 Ranking for 7 Local Keywords

Mobile Conversion Rate Improved by 180%

Cart Abandonment Dropped from 68% to 28%

What the Client Said

“Partnering with Robato Digitals was the best decision we made. Within a few months, our online store became our top-performing sales channel.”

— Newcastle Fashion Retailer (Name Confidential)

Want These Results for Your Business?

If you’re serious about growing online sales in Newcastle, Robato Digitals can help. We offer result-driven services in e-commerce website development, SEO, and conversion strategy.